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The Gist...
These days, businesses are experiencing a paradigm shift on marketing. Aside from spending tons of money on advertising, business owners have realized the power and importance of their customers. There was a time that a business could only rely on their customers in order to build a brand name, but with the arrival of new tools for marketing, the customers have taken a backseat while businesses rode on the bandwagon ...
Date: 27.07.2011 By: vezign Category: Customer Engagement, Marketing
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Before paid advertising became popular and took over the marketing scene, there was word of mouth. Businesses relied on the recommendation of their customers in order to let their brand be known in the market. But with the advent of paid advertising and its different forms: TV, print, radio and Web 2.0, word of mouth has been disregarded by a lot of business owners and chose to spend thousands, and even ...
Date: 27.07.2011 By: vezign Category: Customer Engagement, Marketing
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Customer Engagement has been present longer than paid advertising for TV, radio and print. But for some reason it has taken the backseat and is slowly making a comeback in the recent years. One may wonder, why just now if it’s been present for a long time? The answer is because businesses have focused on branding their business and disseminating it to the public thinking that it would be enough to ...
Date: 27.07.2011 By: vezign Category: Customer Engagement, Web Design
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First, let me introduce you to customer engagement or simply known as ‘CE’. The word engagement came from the word engage and it means to become involved or to take on an obligation. From the word engage you can see that CE means being involved and in the context that we have its being involved with customers. When you are a business owner you should always remember that your customers are ...
Date: 12.07.2011 By: vezign Category: Customer Engagement, Social Media
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