Vezign

First, let me introduce you to customer engagement or simply known as ‘CE’. The word engagement came from the word engage and it means to become involved or to take on an obligation. From the word engage you can see that CE means being involved and in the context that we have its being involved with customers.

When you are a business owner you should always remember that your customers are your number one assets because they bring in the profit that helps your business run and be afloat. You may have the best products and the best location, but if you don not effectively engage with your customers you can fold down in no time.

This would mean that a business and its employees and owner(s) should be significantly involved in dealing with their customers. This means that they should always be ready to serve, answer questions, provide assistance and make every customer feel special. This can help every business build customer loyalty and can help generate positive output in the future.

When engaging with your customers creating an effective social hub, in the form of a website, is a very effective way to centralize your brands message. Most business have a basic website, but most are not optimized to effectively engage with your customers.

For more information how you can effectively engage with your customers check out the following resources:

1.    http://www.customerthink.com/

This website has a slogan called ‘Think. Feel. Connect.’ It contains articles, blogs and news about Customer Relationship Management, Customer Experience Management and Social Business. It has 200,00 subscribers and  it generates 80,000 visits every month. Their mission,, as quoted from their website is: “CustomerThink’s mission is to help business leaders develop and implement customer-centric business strategies. We do this by publishing high-quality articles, blogs and discussion; conducting research on key issues and trends; and by facilitating interactions with a global panel of experts.” For questions and suggestions, you can contact them through their email, RSS, Twitter and LinkedIn accounts.

2.    http://www.mycustomer.com/

This website provides articles, blogs, document library, discussion groups and videos for people who want to learn about Customer Intelligence, Customer Experience, Marketing, Social CRM and Technology. It’s updated regularly and if you have questions they provide a Contact Us page and they also listed their telephone number, address and the email addresses of their management team.

3.    http://missionengage.com/about/

This website’s slogan is ‘Communicate. Engage. Results With Integrity.’ It’s generally a site that offers services like assistance in making blogs, newsletters, search engine optimization, business tips and social media marketing. But when you browse through the site, you can see that they have tips on how to better engage with customers. They also have a Twitter account that you can follow.

4.    http://www.customerengagement.com/

On the other hand, this website’s slogan is ‘Conversations. Relationships. Success.’ It’s a website on a consulting firm that helps businesses with social media, marketing and business development. It is very customer-centered and knows the value of customers for every business. They have a Contact Us page, RSS, Twitter and LinkedIn.

5.    http://money.cnn.com/

This is a part of the website of the global news channel CNN. It always has news and article updates about businesses. The topics have a wide range but if you search properly you will surely find a nice article on customer engagement. They have Twitter and Facebook page.

Aside from the self-help websites there are websites that can help you practice customer engagement online or you can see how other businesses have been doing it since the arrival of social media. Big businesses like Home Depot, Ford, Dell and many others have been using these sites in order to communicate and engage with their businesses.

The Tools for Engagement

6.    http://twitter.com/

Twitter has introduced micro blogging on a real-time basis. You can interact with your customers in a very direct way because both of you won’t be able to beat around the bush with what you want to say. It has millions of users worldwide and its still growing everyday.

7.    http://www.facebook.com/

Facebook also has millions of users worldwide but it is more versatile than Twitter. It can help you create a page where your customers can interact with you and their fellow customers. It lets you posts long texts, pictures and videos.

8.    http://www.linkedin.com/

This is a community for professionals. You can post what your business is all about, its strengths and what you can offer and aside from customers, it has lots of features that can help you find talented individuals that can work for your business.

9.    http://www.youtube.com/

YouTube also has millions of subscribers and visitors everyday. You can upload informational, promotional or any kind of videos that can help your business grow just by creating your own account.

10. http://www.blogger.com

Blogspot is just one of the numerous blog interfaces in the Internet. You can post articles, news and other information about your business and customers who are into blogs can surely appreciate this kind of interface.

Written by: vezign| Web Design & Marketingon July 12, 2011.
Last revised by: vezign on July 27, 2011.

In: Customer Engagement, Social Media